Before we get into how to use these figures, let’s quickly clarify what they all mean. Nope. Clicks. We also look at things like deliverability, open rate, conversion, and unsubscribe rate. Looking for more visibility into your email performance? Click-Through Rate (CTR) is the percentage of people who clicked a link in your email. SendGrid will store tracking data for unique open events for up to 7 days. We typically put more weight into the Click-to-open rate (CTOR) which is the number of unique clicks divided by the number of unique opens. Mailchimp is a perfect option for experienced and novice email marketers. Open Rate = (Total number unique opened ÷ Number of messages delivered) * 100; Open = tracking pixel loaded NOTE: If click is logged but no open is present, open is added to statistics. In this way we adjust counts for when image blocking is in place. Unique Opens is each individual people who opened your email (they could have opened multiple times but will only display once). Percentage of total recipients who clicked any tracked link in the campaign. Actual conversions obviously being as significant as anything else. Open Rate = Total Unique Opens / Emails Sent: report_summary_open_rate: METRIC: NUMBER: mailchimp_automations; mailchimp_automations_emails; Report Summary Opens : The total number of opens for a campaign. Following our example graph, this means that the Total Clicks (regardless of whether they come from the same Subscriber or not) are 1.110 while Unique Clicks (clicks per Subscriber) are 900. Click this number in your report to open a list of subscribers who clicked. Email Unsubscribes is the count of how many users unsubscrib... Track this metric. This is your baseline. MailChimp is an email service provider (ESP), which helps marketers send bulk emails to clients, customers, and other interested parties. We put together a list of 2018 statistics we found in MailChimp reports. Unique Opens. ... MailChimp Email Total Opens. Email Total Opens (Custom data source) Email Unsubscribes. Step 2: Establish Your Average Open Rate. To calculate your average open rate during a specific period, add up all of your individual open rates, and divide by the total number of emails sent during that period. Now, you can calculate your average open rate (and averages for other statistics) over the past 1-4 quarters. Unique Opens vs All Opens I am unable to sort by 'Date/Time' in Unique opens. MailChimp’s researchers are constantly analyzing data to help you make the most of your marketing campaigns. Click To Open Rate (CTOR) is the percentage of unique clicks... Track this metric. The “Unique opens” percentage is the number of unique individuals that have opened your emails, divided by the total number of Delivered messages. Open Rate is the percentage of people who opened your email in the first place. This market leader has a blend of advanced features and a well-organized, intuitive user interface. Clicks per unique opens Percentage of recipients who opened your campaign and then clicked a link. From this article you can learn: How to connect my MailChimp account with Slemma Click Rate is kind of irrelevant. Open Rate vs CTR vs CTOR: What’s The Difference? Compare how your emails are doing with the average unique open, click, and bounce rates for thousands of Mailchimp users. MailChimp is one of the leading email provider. Clicked Number of recipients who clicked any tracked link. Total … The number of unique opens divided by the total number of successful deliveries. You can use this knowledge to turn your email marketing campaigns into a successful tool: 1. ... All Opens is how many total opens your email has, including the contacts who opened it multiple times (viewed in a pane, opened fully).
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